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City of Toronto’s COVID-19 immunization advertising campaign takes over Yonge & Dundas

The public education campaign took over the Yonge-Dundas square. Photo by: Luís Aparício

The City of Toronto’s “Let’s Get Toronto Vaccinated” COVID-19 immunization public education campaign has taken on a new digital dimension at the Yonge and Dundas intersection in the heart of downtown.

The digital domination supports Toronto’s COVID-19 advertising efforts. The ads appear for 10 seconds as part of a three-minute loop, on a total of five screens, including the three largest digital displays in Canada: the Toronto Eaton Centre tower, the 10 Dundas South digital display, and the Atrium on Bay Media tower.

The campaign ads, designed in-house, are to encourage people to get the COVID-19 vaccine when it’s their turn to protect themselves and others.

According to a press release from the city of Toronto, the advertising space, which took over one of Canada’s busiest intersections, was donated by Branded Cities  and should be visible until late June.

“Thank you to Branded Cities for their support and for generously donating this incredibly valuable advertising space to help us spread this important message”, said John Tory.

The Mayor of Toronto takes the opportunity to recall that “the best way to protect ourselves and end this pandemic is for all of us to get vaccinated. I encourage all Torontonians to get vaccinated when they can”, reads the note.

Toby Sturek, President of Branded Cities Canada, does not hide his enthusiasm for being able to help the city in this campaign and stresses that “three of our digital displays located at Yonge & Dundas are the largest in Canada and are visible from a significant distance, offering an enormous and unique opportunity for the ‘Let’s get T.O. Vaccinated’ message to garner wide exposure”.

The campaign, currently in market in English and 14 other languages, includes ads on radio, transit shelters, newspapers, online, television and social media. The campaign is spread across these various channels to reach as many Torontonians as possible. ■

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