TORONTO – An exceptional guest will open the Media Day of the Canadian International AutoShow 2023: the absolute protagonist will be the Project Arrow electric vehicle, the result of the collaboration started between over fifty partners led by the Automotive Parts Manufacturers Association (APMA) with the goal of responding to the Canadian government’s “Net Zero by 2050” challenge. 

The elegant car, already under the spotlight at CES in Las Vegas less than a month ago, will take center stage at the AutoShow media preview event on February 16 and will be on display for the duration of the event near the Test Drive indoor EV track, in the main showroom on the 800 level of the South Building in the Metro Toronto Convention Centre.

“Project Arrow is a groundbreaking show of Canada’s most advanced, lightest, connected and autonomous zero-emission automotive technology” says Flavio Volpe (in the pic below), President of the APMA, who continues: “Inspired by the incredible story of innovation of the Avro Arrow, the prototype design was launched as a platform for future vehicle technologies developed, built and marketed in Canada.”

For two years, APMA has been taking ‘Project Arrow’ around auto and technology shows and the Canadian International AutoShow is the first Canadian stop.

“The AutoShow has always been a showcase for the latest innovations in the automotive industry and is the perfect stage to showcase Project Arrow,” said Jason Campbell, AutoShow General Manager. “In the fifty years of the AutoShow, we have followed the growth of alternative fuels in the automotive industry. It’s exciting to have Canada enter that game.”

Now, in its 50th year, the Canadian International AutoShow will feature more than 650,000 square feet of attractions and exhibits spread across the North and South buildings of the Metro Toronto Convention Centre. With over 330,000 annual attendances, the Canadian International AutoShow is Canada’s largest auto show and is a major showcase for the latest cars, trucks, “exotic” and classic machines, and, yes, electric vehicles.

A fair recognition, therefore, for Project Arrow of APMA, the Canadian national association that represents manufacturers of parts, equipment, tools, supplies, advanced technology and services for the global automotive industry. The fundamental objective of the association is to promote the original equipment automotive supply manufacturing industry both nationally and internationally. And with Project Arrow, promotion is guaranteed.

For more information or to purchase tickets, visit autoshow.ca

In the photos above, two images of Project Arrow at CES in Las Vegas: the prototype is touring all over North America (from Twitter / @FlavioVolpe1)