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Surf’s up! The Tofino Imperative

TORONTO – What happens when one consciously or inadvertently causes one’s image to take a beating. Your enemies will gloat with delight. Your friends will suffer in astonishment, when that “je ne sais quoi” moment happens to wash away your entire legacy and leave you with “that stain” that will forever define you and your hard-earned reputation… if it matters.  (more…)