At a time when more than 70% of people 12 years of age and older in Canada have received their first dose of COVID-19 vaccine and provinces and territories are speeding up the eligibility process for second doses, the federal government is now seeking to sensitize the most hesitant population to the importance of vaccination.
Patty Hajdu, Federal Minister of Health, announced on Tuesday (June 15) the launch of the Ask the Experts advertising campaign. This campaign features short videos from experts that answer some of the most common questions people have about the vaccines available against COVID-19.
“Vaccines are a very important tool to fight the COVID-19 pandemic. Now that more and more Canadians are able to get vaccinated, it is important that everyone does their part. This small action makes a big difference – for you and those in your community”, said Patty Hajdu.
Chief Public Health Officer of Canada, Theresa Tam, also underlines in a press release that having safe and effective vaccines along with informed, confident, and motivated people getting vaccinated are key to Canada’s success for widespread and long-term control of COVID-19. “Through the Ask the Experts campaign, trusted Canadian health experts listen and provide answers to your important questions about COVID-19 vaccination that are fundamental to vaccine confidence and informed decision making for you and your loved ones!”
The Ask the Experts campaign will run from June 15, 2021, to July 31, 2021. The ads will appear on TV, web sites, social media and in search engine marketing.
The Ask the Experts campaign complements the Ripple Effect campaign, which runs until July 4, 2021, and is intended to remind Canadians about the collective vaccination effort required to see a reduction in restrictions and public health measures. Since its launch, the Ripple Effect campaign has had more than 105 million impressions.
Photo Credit: LA
